How Spreading SEO Across Departments Can Help Make Data and Analytics Higher Priorities – PR News

While Hui didn’t come across pushback when he suggested the inter-departmental SEO org chart, he acknowledges it can occur. The remedy, he claims, is education and learning, which, Hui admits, “won’t be finished overnight.” This is why education is 2nd on his to-do list. “Every one of this will fall on deaf ears” unless coworkers recognize Search Engine Optimization as well as the component it plays in marketing and also communications technique. SEO, he states, “is not a be-all, end-all. It collaborates with social media sites. It collaborates with online as well as offline advertising and web content amplification. It deals with sales.”